Search Engine Optimization ( SEO )

> Search Engine Optimization ( SEO ) Research

1. SEO Keyword Matrix Research: We will consult with you to help determine which search engine optimization keywords you feel are valuable for your site to be ranked on. We then conduct research to quantify how frequently these words are being searched. Then, together we determine which and how many "keyword phrases" should be employed in your search engine optimization program for effectively gaining and developing new customers; this decision is often a function of budget. Our search engine optimization professionals often add to the list of core seo keywords additional relevant "keyword derivative phrases" that are designed to further increase the target traffic base. To help us, we use a sophisticated seo keyword tool that indicates the level of competition and traffic we may experience on any given seo keyword. The development of the seo keyword derivative phrases help narrow the focus and increase the relevancy of the associated traffic. This is a crucial phase of the seo program: the selection of the right search engine optimization keywords creates traffic that has a high rate of conversion. It is important to understand that while generic seo keywords may experience more traffic, specific seo keyword phrases will drive more focused traffic to your site that will contain a higher percentage of qualified customers.

   Research has shown that when a search engine user wants to purchase something, s/he conducts extremely fine tuned searches to find it.

2. Baseline report: Next we go to each search engines and find out where your website places with respect to the seo keyword phrases that comprise our seo keyword matrix. We generate a report on our findings. This initial report provides a reference point from which we can gauge our progress towards top ranking.

3. Search Engine Optimization: We review the code of your website with a view toward optimizing your site's content, link value and structure. This is the crucial phase of our program. There are esoteric parameters that need to be examined and observed that greatly affect your site's ranking.
   1. Inktomi: Inktomi is responsible for producing the web page rankings in MSN, HotBot and other major portals. Developing solid ranking in Inktomi is therefore an important component of our search engine optimization program and a powerful traffic builder for our clients. We employ a priority submit process that guarantees that your site's pages get spidered within 48 hours and start producing ranking results within 3 working days of submission.
   2. MSN Directory: In cases where seo keyword phrases have a directory on MSN, we submit into the directory for you. Depending on the traffic structure of the keywords that are being targeted, we are careful to narrowly theme our submission to avoid being mis-catagorized by the human editors.
   3. Google/Yahoo/AOL Arguably the most important engine, Google is responsible for the web page rankings in Google, Yahoo and AOL. A significant component of our search engine optimization therefore focuses on achieving top ranking in these engines.

4. Maintenance: We track the pages we have submitted for our clients with a view toward maximizing the position for each of the search engines. Since rankings fluctuate over time, we periodically monitor our targeted seo keyword phrases to determine search engine position. Our seo maintenance efforts boil down to either defending a top position that we have gained, working to expand the volume of top positions by adding new keywords to the seo program or working to improve existing positions --- either way we are working every day to maximize your site's volume of qualified traffic.

5. Customer Service: We understand that communication with our clients is crucial. We call you on a regular basis to discuss your seo program, answer any questions you may have and review the results we generated for your website during the month. Better client communication produces better results.

6. Tracking: Beyond a basic position reporting, we employ sophisticated tracking tools which provide our clients access to online metrics, which quantify how much aggregate traffic is produced by our search engine optimization program, and also provide various additional reports that assists us in monitoring and maximizing results; the reports include the following:
   • Traffic - hourly, daily, weekly, monthly, yearly
   • Visitors - latest, domains, repeat
   • Navigation - navigation paths, entry pages, exit pages
   • Referrers - referring sites, search engines, search keywords, seo keywords by search engine