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Search Engine Optimization Services

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What is Site Match Xchange?
Site Match Xchange, Overture's paid inclusion product, offers a very simple yet effective method for online businesses to be considered for inclusion in the main body of search results pages on multiple portals. By subscribing to Site Match Xchange, your Web pages are reviewed for quality and submitted to a database that provides search results to Yahoo!, AltaVista, AlltheWeb and others. Your listings will be included in relevant search results, providing your business with a source of targeted customer leads.

What are the benefits of using Site Match Xchange?
Site Match Xchange offers many benefits, including:
  • Dedicated account manager for your feed.
  • Rapid submission and minimal account management, saving you valuable time.
  • Increased exposure to nearly 80 percent of active Internet users through a single point of submission into the search engine that powers Yahoo!, AltaVista, AlltheWeb, and others.
  • Frequently refreshed content, ensuring that your most up-to-date pages are included in search results.
  • Reporting to track and optimize performance.
  • High return on investment (ROI) with a low annual subscription fee and fixed cost-per-click pricing mode.

How does Site Match Xchange work?
Here is how the Site Match Xchange program works to drive targeted leads to your business:
  • You begin by deciding which pages from your Web site you would like to submit to be included in search results across the Site Match Xchange partner network. The more URLs you submit, the greater the potential for receiving targeted customer leads.
  • Your URLs are reviewed for quality. Approved URLs are then included in the search index (database) that powers Site Match Xchange partner sites.
  • When Internet users visit Site Match Xchange partner sites and enter search terms determined to be relevant to the content on your submitted pages, your listings will appear within search results.
  • Your content is kept up-to-date by frequent refreshes, typically every 48 hours, to ensure that your customers view the latest offerings on your Web site.
  • Once your URLs are in the search index, you are not required to do any further account management other than viewing your reporting data to understand how well your account is performing.

Should I use Site Match Xchange if I also use Pay-for-Performance Search?
Yes. Using both Site Match Xchange and Pay-for-Performance Search will maximize your coverage on the search results page, enabling you to receive more customer leads. And because both Site MatchXchange and Pay-for-Performance Search are billed to you on a cost-per-click basis, you pay only when a potential customer visits your Web site.

How much does it cost to use Site Match Xchange?
For businesses that submit 1,000 URLs or more, we offer the Site Match Xchange program at no annual fee and a fixed cost-per-click that depends on the content category.
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