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> Paid Inclusion Services
Overture Site Match Xchange strives to provide the best search experience on the Web by directing searchers to high-quality and relevant Web content in response to a search query.
Pages Overture Site Match Xchange Wants Included in Its Index:
- Original and unique content of genuine value
- Pages designed primarily for humans, with search engine considerations secondary
- Hyperlinks intended to help people find interesting, related content, when applicable
- Metadata (including title and description) that accurately describes the contents of a Web page
- Good Web design in general
Unfortunately, not all Web pages contain information that is valuable to a user. Some pages are created deliberately to trick the search engine into offering inappropriate, redundant or poor-quality search results; this is often called "spam." Overture Site Match Xchange does not want these pages in the index.
Pages Overture Site Match Xchange Does not Want Included in Its Index:
Some, but not all, examples of the more common types of pages that Overture Site Match Xchange does not want include:
- Pages that harm accuracy, diversity or relevance of search results
- Pages dedicated to directing the user to another page ("doorway pages")
- Pages that have substantially the same content as other pages
- Sites with numerous, unnecessary virtual hostnames
- Pages in great quantity, automatically generated, with minimal content or of little value
- Pages using methods to artificially inflate search engine ranking
- Pages with text that is not easily read, e.g., text that is too small or is obscured by the background of the page
- Cloaking or stealth; a technique used by some web sites to deliver one page to a search engine and a different page to all other users
- Excessively cross-linking sites to inflate a site's apparent popularity
- Pages built primarily for search engines or pages with excessive or off-topic keywords
- Misuse or inaccurate use of competitor or brand names
- Duplication of content, either by submission of multiple pages with same content, submitting the same content from multiple domains, or submitting the same content from multiple hosts
- Pages that use excessive pop-ups, interfering with user navigation
- Pages that seem deceptive, fraudulent or provide a poor user experience (Descriptions that are not relevant to the page content)
- Pages that result in a 404 error
- Domain names, titles or descriptions that are vulgar, obscene, or appear to violate our policy against content, products or services deemed to be of questionable legality or that are otherwise objectionable (e.g. www.kiddieporn.com)
- Content that is illegal or fraudulent, or sites with content, products or services deemed to be of questionable legality or that are otherwise objectionable, including:
- Sites that advocate, depict, glorify or promote the following: bestiality; cannibalism; incest; necrophilia; pedophilia; prostitution; rape; torture; hate (sites that contain content threatening harm)
- Sites that sell or give away the following: automatic or military-style assault weapons; falsely-obtained passwords; fake ids; warez; prostitution services; illegal drugs; prescription drugs without prescriptions; Cuban cigars
- Content that infringes on the rights of a third-party
- Content for which Overture receives a court order or other judicial or government request or action to remove
Overture Site Match Xchange Guidelines
Overture Site Match Xchange's policies are designed to ensure that poor-quality pages do not degrade the user experience in any way. As with Overture Site Match Xchange's other guidelines, Overture Site Match Xchange reserves the right, at its sole discretion, to take any and all action it deems appropriate to insure the quality of its index.
Treatment of Paid Content
Overture Site Match Xchange designed its programs to improve the quality of its search databases and thereby enhance the search user experience. Therefore, URLs submitted via such programs are subject to these rules and any other additional rules or policies adopted by Overture Site Match Xchange from time to time.
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